Monday, April 18, 2005

Unified Design Theory, Part Two

Another element of design theory is what is being done during the creation process. Currently this is divided into elements and principles such as:

What you have to work with: ELEMENTS
Shape
Color
Texture
Value
Space
Time

What you can do with them: PRINCIPLES
(list is endless really)
Opacity
Stepping
Foreground/Background
Contour Continuation
Rhythm
Balance
Repetition with Variation
Overlapping
Positive/Negative
Isolating


This is all done to create:
STYLE
HIERARCHY
MOOD

That will appeal to:
AUDIENCE
CLIENT
DESIGNER

This is done best through:
COLLABORATION
FEEDBACK
REVISION

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