Another element of design theory is what is being done during the creation process. Currently this is divided into elements and principles such as:
What you have to work with: ELEMENTS
Shape
Color
Texture
Value
Space
Time
What you can do with them: PRINCIPLES
(list is endless really)
Opacity
Stepping
Foreground/Background
Contour Continuation
Rhythm
Balance
Repetition with Variation
Overlapping
Positive/Negative
Isolating
This is all done to create:
STYLE
HIERARCHY
MOOD
That will appeal to:
AUDIENCE
CLIENT
DESIGNER
This is done best through:
COLLABORATION
FEEDBACK
REVISION
Monday, April 18, 2005
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